The importance of the Aware Passport

Aware Passport is your warranty for blank garments

Fashion is one of the most polluting industries in the world. From fabric production to garment manufacturing, each step of the process consumes vast amounts of natural resources and emits greenhouse gases. Moreover, most clothing is produced under precarious working conditions, with low wages and exhausting hours.

 

Fortunately, some brands like Kariban are starting to rethink their practices and adopt a more sustainable and ethical approach.

A Danish company called AWARE has developed an exclusive label to certify that the clothing is produced responsibly: the Aware Passport.

The Aware Passport is a label that ensures the clothing in question was made from sustainable and renewable materials. Additionally, the label guarantees that the clothing production follows fair trade principles and ensures dignified and fair working conditions for all workers involved in the production chain.

The Aware Passport was created in 2019 as a response to the growing consumer interest in sustainable and ethical clothing. The label is a classification system that allows consumers to easily identify clothing produced responsibly and make more conscious choices.

To receive the Aware Passport label, the clothing must meet a series of rigorous sustainability and social responsibility criteria. The label ensures that the cotton used in clothing production is organic and free from harmful chemicals to health and the environment. Additionally, the label guarantees that the clothing production uses less water and energy than conventional practices.

The Aware Passport also certifies that the clothes are produced under fair and safe working conditions. This means that workers involved in clothing production receive fair wages, have reasonable working hours, and work in a safe and healthy environment.

By purchasing clothes with the Aware Passport label, consumers can be assured that they are supporting a company that values sustainability and social justice. Moreover, consumers also have the opportunity to contribute to a more sustainable world, as the production of sustainable and ethical clothing helps reduce the fashion industry's carbon footprint and protect the environment.

The Aware Passport is an important initiative that shows fashion can be produced responsibly and ethically. However, there is still a long way to go before all clothing produced in the world meets these rigorous criteria. Therefore, it is essential for consumers to continue supporting brands that adopt sustainable practices and demand that companies take measures to reduce the environmental and social impact of their operations.

Kariban recently started collaborating with the Aware Passport and already includes several fully traceable models.

Some of the information we have access to with this passport is:

• the product's composition (in grams, what type of material is used in the product);

• the material's impact (how many kilometers the material traveled during its production);

• who produced the item in question.

There is still a long way to go, but this level of detail is already unusual and appreciated.

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